Top 5 Personal Finance Apps on iOS in Turkey: Q2 2025 Performance

In the second quarter of 2025, the iOS platform in Turkey saw dynamic trends among the leading personal finance apps. Data sourced from Sensor Tower reveals how these apps performed in terms of downloads, revenue, and active users.

Income Expense Planner Paytodo, published by Mehmet Uzel, experienced a significant fluctuation in weekly revenue, starting at around $1.2K and peaking at $2K in early April before gradually declining to approximately $200 by mid-May. Weekly downloads saw an initial spike of over 5.5K, followed by a steady decline, bottoming out at under 100 downloads in late May, before a slight recovery to 222 by the end of June.

Splitwise from Splitwise, Inc. maintained a consistent increase in weekly revenue, climbing from $348 to $567 by the end of the quarter. Downloads mirrored this trend, with numbers starting at 728 and reaching over 1K in the final week of June. Active users also showed growth, peaking at 10.8K before a slight dip to 9.8K.

Money Manager Expense & Budget by Realbyte Inc. had modest revenue figures, with a peak of $26 in mid-April. Downloads remained fairly stable, fluctuating between 500 and 800 weekly, while active users showed a gradual increase, reaching a high of 18.5K in early June.

Kassa reported no revenue during this period. However, the app saw a notable surge in downloads in late May, reaching over 1K, and active users increased from around 3K to over 4K by early June.

Finally, ParaPlus also reported no revenue. The app's downloads peaked at 480 in late May, but witnessed a sharp decline to 87 by the end of June.

These insights provide a snapshot of the evolving landscape of personal finance apps on iOS in Turkey. For more detailed analytics and insights, visit Sensor Tower's platform.